Resources Library by ANA

Serpents with tails in their mouths

Picture the Garden of Eden and the Tree of Knowledge. Around this tree stand so many Eves qualitative researchers who revere, create and deliver knowledge. They look upon the apples that represent knowledge with a hunger to consume and appropriate...

Catalogue: Qualitative 2007

Authors: Anjul Sharma, Gareth Pugh

Company: Ipsos MRBI

November 12, 2007

Quick and relevant

In the everyday life of a marketing department fast decisions must be made, even if important information is missing. To fill this lack of information it is often useful to accomplish ad-hoc studies. But the structure of market research departments...

Catalogue: Qualitative 2007

Author: Dirk Engel

November 12, 2007

Six degrees of online quality

The discourse of this paper is that we can only achieve good quality (and therefore good business) through critique by taking a step back, looking at history and understanding why research and the web exist in the first place. We have to stop just...

Catalogue: Panel Research 2007

Authors: Mark Walton, Jon Briggs

Company: KANTAR TNS Malaysia

October 28, 2007

60 Years: Then and now

How Philips has evolved its market research practices over the last decades is explained in this presentation, using examples from the past to contrast with recent projects that illustrate some of the new ways of working which have contributed to...

Catalogue: Congress 2007: Excellence

Authors: Charmian Tardieu, Maarten Schellekens

Company: McKinsey & Company

September 19, 2007

Transforming the marketing research industry

There is a greater scope of opportunities as our industry changes.This presentation builds a case for three 'imperatives' for transforming the current marketing research industry and organizations that compete within it: a need to shift from...

Catalogue: Congress 2007: Excellence

Authors: Randall Brandt, Stephan Thun

Company: Maritz Research

September 19, 2007

The marketing research as renaissance man

A great deal of the current discussion and debate concerning the modern marketing researcher, his/ her skill set/mind set, as well as his/her role within the discipline has focused on the various research agencies, client organizations, and the...

Catalogue: Congress 2007: Excellence

Author: Michael Francesco Alioto

Companies: Market Probe International Inc.,

September 16, 2007

Research World (June 2007)

Are we jumping on the brandwagon? That was the core question discussed at an ESOMAR event a decade ago in Berlin, at a time when ‘brandology’ and ‘brand management’ were fast rising in importance. At the end of the conference, it...

Catalogue: Research World 2007

Author: ESOMAR B.V.

June 1, 2007

Research World (April 2007)

Most modern businesses have established processes in which a range of disciplines, such as ergonomics, design, business management and market research, collaborate in a structured fashion. The specification of requirements, which forms the basis of...

Catalogue: Research World 2007

Author: ESOMAR B.V.

April 1, 2007

Research in popular culture

The talented people we want to attract to our profession are likely to have only a basic knowledge of who we are and what we do, as do most of the public.This paper explores the image of market and social research portrayed in film, television,...

Catalogue: Asia Pacific 2007

Authors: John Sergeant, James Lane

March 12, 2007